Bruce Mackay has worked in the communications business for over thirty years. He commenced his career at Sydney agency, Hertz Walpole, one of Australia’s most awarded and creative marketing agencies at that time.
After a four year stint at HWA, Bruce took up an offer to work for Bayer Australia and was appointed Marketing & Advertising Manager for their Animal Health Division at 23 years of age. Three years later, he accepted the offer of starting a marketing and advertising agency in Canberra, for a Melbourne based agency.
Through a series of mergers and acquisitions that entity has now evolved into Grey Worldwide Canberra. After leading the agency for nearly 25 years as Managing Director, and a member of the Grey Australia Board, Bruce sold his equity in Grey in 2001.
Bruce played an active role in the creative development of campaigns at Grey, particularly during the agency’s formative years. His wide experience in applying creativity to the communication process, together with a detailed understanding of the trials and rewards of running a business in the national capital, make Bruce a valuable resource to clients.
Bruce has also lectured and tutored at the University of Canberra (Advertising Copywriting) on a casual basis. For a number of years he was President of the ACT Enterprise Workshop, which provided “real world” experiential training in business management, marketing and corporate planning skills to emerging entrepreneurs.
Bruce now heads Cutthrough Solutions a specialised, Canberra based marketing and advertising consultancy. In addition to running his marketing and advertising consultancy, Bruce is on the Board of Carer’s ACT, has a strong interest in fine wool growing, and (for punishment) the machinations of the Collingwood Football Club.